Halatia

Brand identity for Halatia Paris, an eau de parfum started with friends that never reached production. Remi came up with the name and did all the art direction; friends led the product and business side. The name comes from halation, the photographic phenomenon of light spreading beyond its proper boundaries, used as a metaphor for a fragrance that leaves a radiant, invisible impression. The identity was built around an orange signature colour for optimism, confidence, warmth and energy, paired with a vintage film aesthetic drawn from Paris and classic photography.