Halatia

Brand identity and art direction for Halatia Paris — a Parisian eau de parfum. The brand takes its name from halation, the photographic phenomenon of light spreading beyond its proper boundaries, used as a metaphor for a fragrance that leaves a radiant, invisible impression. The identity is built around an orange signature colour representing optimism, confidence, warmth and boundless energy, paired with a vintage film aesthetic drawn from Paris and classic photography. Designed for a new generation that defies labels.