Campaign

Ruinarktefact

Lead on film and creative production · ESSEC 2024/25
2024–25Cergy, FranceFilmmaker · Editor · Creative Production

RUINARKTEFACT was a year-long BDE campaign at ESSEC in 2024/25: two teams of 35 competing through events and communications. Remi shot and edited the campaign's films: rap videos, event aftermovies, teasers and a 20-minute declaration film. He also took part in ideation, creative recruitment, concept and production prep, and co-built the campaign website with teammates. Teammates also helped with sound design, mascot design, derushing and planning. Five large school events drew thousands of students.

Year
2024–25
Location
Cergy, France
Roles
Film · Editing · Creative production · Website (co-built)
Cameras
Lumix S5II · Sony FX3
Lenses
Lumix 20–60mm f/3.5–5.6 · Sony GM 24–70
Post
DaVinci Resolve · Premiere Pro · After Effects
Videos

Declaration Film

Short film declaring all members of the campaign. Filmed on Sony FX3 with GM 24–70 · Edited in Premiere Pro and After Effects.

WEI 07

WEI Aftermovie

Creative process
Film · Creative production · Campaign identity

The creative process behind VOLCAN'ARCHIK, the BDE ESSEC 2024/25 campaign. The design work began with mascot concepting in Procreate, refined through Photoshop and Illustrator for vectorisation, then extended into 3D name designs built in Blender, Photoshop, and Adobe Firefly with Midjourney-generated backgrounds. The centrepiece was a 20-minute declaration short film — scripted, moodboarded shot-by-shot, filmed on a Sony FX3 with a 24-70 GM lens, graded in DaVinci Resolve with phantom LUTs, and finished in Premiere Pro and After Effects for 3D special effects. The campaign reached over 40,000 views across platforms. Teammates helped with sound design, mascot design, derushing and planning.

2024 – 2025ParisFilm · Creative Production · Campaign Identity
Ruinarktefact process 1Ruinarktefact process 2Ruinarktefact process 3
Campaign assets
Campaign asset 1
Campaign asset 2
Campaign asset 3
Campaign asset 4
Campaign asset 5
Campaign asset 6
Mascot · Campaign name designs · Instagram grid — Procreate, Illustrator, Photoshop, Blender, Firefly, Midjourney