Ruinarktefact Process

The creative and communications process behind VOLCAN'ARCHIK — the BDE ESSEC 2024/25 campaign association, where Remi served as Head of Communications. The design work began with mascot concepting in Procreate, refined through Photoshop and Illustrator for vectorisation, then extended into 3D name designs built in Blender, Photoshop, and Adobe Firefly with Midjourney-generated backgrounds. The centrepiece was a 20-minute declaration short film — scripted, moodboarded shot-by-shot, filmed on a Sony FX3 with a 24-70 GM lens, graded in DaVinci Resolve with phantom LUTs, and finished in Premiere Pro and After Effects for 3D special effects. The campaign reached over 40,000 views across platforms.