Unfold Agency

Brand identity for Unfold Agency — a creative agency built around the metaphor of origami. The name captures the agency's philosophy: starting with raw, unstructured ideas and transforming them through intentional process into something structured, expressive, and elevated. The origami crane serves as the logo mark, symbolising possibility, momentum, and the idea that well-crafted work is designed not just to exist, but to take flight. The identity pairs sky blue and navy blue — openness and authority — with League Spartan and Playfair Display for a balance of modern confidence and editorial refinement.