Case studies
Brand Identity
Four identities · Paris · Hong Kong · 2023–25
Identity work for four projects: Halatia, an eau de parfum, and The Outfiters, a Vietnamese streetwear project, both started with friends and never launched; B1NBAGS, a clothing label in Hong Kong; and the Volcan'Archik student campaign, made with teammates. Logo, palette, type and the first visuals for each.
Brands